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Resort & Hospitality Management

Library resources for resort and hospitality research

Consumer Behavior

Library Databases -- Consumer Behavior

New Strategist publications

This list is representative of the New Strategist publications that the library owns.  Try a keyword search, using the phrase "new strategist" to see a complete list of the titles from this publisher.  Some titles listed here as ebooks may also be available in print format.  

Consumer Demographics

New Strategist publications

Market Share Reporter

Market Share Reporter (MSR) is an annual compilation of the reported market share data on companies, products, and services. Access this title online using the Business Insights: Essentials database or in print.  The print title can be found in the reference collection on the first floor of Library West. 

Internet Sources for market research

Books on Industry

Richard K. Miller & Associates ebook Collection

The library subscribes to several relevant industry resources published by Richard K. Miller and Associates, including Consumer Behavior; Consumer Marketing; Restaurant, Food & Beverage; Travel & Tourism Market Research, to name a few. These resources are in electronic format and can be accessed here.  You may be asked for you UIN.