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Advertising

Find business resources related to advertising

Business E-book and Video Collections

Find eBooks in the Library

Develop a Search Strategy

Looking for ebooks? The same keywords you identified for your article search can be used to search the online catalog for ebooks. Add ebook to your search. For example: advertising AND ebook

  • Review the Find Articles tab.
  • Identify key words/phrases:
    • Advertising
    • Children
    • Impact
    • Target
  • Think about synonyms for those terms that you could also search:
    • Advertising         ‚Äč(promotion, marketing)
    • Children             (youth, adolescent)
    • Impact                (influence, effect)
    • Target                (focus)

Now, you can mix and match the words you came up with and improve your chances of finding really good results!