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MBA Student Research Guide

Research resources and assistance especially for business graduate students

Market Share Resources

Consumer Behavior

Library Databases - Consumer 

New Strategist publications

This list is representative of the New Strategist publications that the library owns.  Try a keyword search, using the phrase "new strategist" to see a complete list of the titles from this publisher.  Some titles listed here as ebooks may also be available in print format.  

Internet and Library Sources for Consumer Behavior

Internet Sources
Historical Census

Library Databases

Statistical Sources - Library databases

RKMA Market Research Handbooks

The Richard K. Miller (RKMA) Market Research Handbooks covers marketing and the consumer marketplace and includes assessments, segmentation, forecasts, trends,  and statistics.  Each volume also includes hundreds of links to additional information, professional associations,  and more.  Search the catalog using the phrase "RKMA market research" to see the complete list of titles from this series.