University Library: MBA Student Research Guide: Market and Consumer Research

Market Share Resources

Market Share Reporter 2016
Market Share Reporter (MSR) is an annual compilation of the reported market share data on companies, products, and services. Access this title online using the Business Insights: Essentials database.

Consumer Behavior

Library Databases - Consumer

DemographicsNow (Gale) This link opens in a new window
Provides comprehensive commercial and residential information for users to assess business viability, analyze population trends, identify potential customers, and more. Create and download customized reports based on geography.
Mintel Reports This link opens in a new window
Provides access to U.S. market intelligence, segmentation, and forecasts in report format.

New Strategist publications

This list is representative of the New Strategist publications that the library owns. Try a keyword search, using the phrase "new strategist" to see a complete list of the titles from this publisher. Some titles listed here as ebooks may also be available in print format.

Best Customers by New Strategist Press Editors (Editor)
Call Number: e-book
Generation X: Americans Born 1965 to 1976
Call Number: e-book
Older Americans: A Changing Market by New Strategist Publications
Call Number: e-book
The Baby Boom: Americans Born 1946 to 1964 by New Strategist Press Editors (Prepared for Publication by)
Call Number: e-book

Internet and Library Sources for Consumer Behavior

Internet Sources

Bureau of Labor Statistics- Industries at a Glance
Covers more than 100 industries and includes snapshots of workforce data, earnings, hours workplace trends, more.
Bureau of Transportation Statistics
Consumer Expenditure Survey
Information on the buying habits of American consumers, including data on expenditures, income, family unit characteristics.
Florida Statistical Abstract
Includes links to Consumer Sentiment reports and state population studies.
U.S. Census-QuickFacts
Quick access to selected census statistics that can be downloaded into an EXCEL spreadsheet.

Historical Census

Library Databases

Statistical Sources - Library databases

Statista This link opens in a new window
Statista delivers statistical information on topics including economics, media, politics, and much more in various formats?spreadsheets, documents, graphs, charts, infographics.
Statistical Abstract of the United States (ProQuest) This link opens in a new window
A comprehensive collection of statistics on the social, political, and economic conditions of the United States. This database includes all editions of the Statistical Abstract, from 1878 to the current year.

RKMA Market Research Handbooks

The Richard K. Miller (RKMA) Market Research Handbooks covers marketing and the consumer marketplace and includes assessments, segmentation, forecasts, trends, and statistics. Each volume also includes hundreds of links to additional information, professional associations, and more. Search the catalog using the phrase "RKMA market research" to see the complete list of titles from this series.

MBA Student Research Guide

Market Share Resources

Consumer Behavior

New Strategist publications

Internet and Library Sources for Consumer Behavior

RKMA Market Research Handbooks

Florida Gulf Coast University Library

FLORIDA GULF COAST UNIVERSITY