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Resort & Hospitality Strategic Management

Use Library resources to locate business information specific to hospitality management

Consumer Behavior

Library Databases - Consumer Behavior

New Strategist publications

New Strategist publications are a good source of consumer behavior and lifestyle information.  This list is representative of publications that the library owns.  Try a keyword search, using the phrase "new strategist" to see a complete list of the titles from this publisher. Some titles listed here as ebooks may also be available in print format.  

Internet and Library Sources for market research

Internet Sources

RKMA Market Research Handbooks

The Richard K. Miller (RKMA) Market Research Handbooks cover marketing and consumer behavior including assessments, segmentation, forecasts, trends, and statistics. Each volume also includes hundreds of links to additional information, professional associations,  and more.