University Library: Entrepreneurship and Venture Creation: Consumer Behavior and Market Research

Consumer Behavior and Market Research- Databases

These databases can be used to describe and locate potential markets and customers.

AtoZdatabases This link opens in a new window
DemographicsNow (Gale) This link opens in a new window
Mintel Reports This link opens in a new window
Statista This link opens in a new window

Business Data by State

Kauffman Foundation - Index of Startup Activity
Measures start-up activities by state.
Kauffman Foundation - Index of Main Street Entrepreneurship
Examines local, established small business activity.
Kauffman Foundation - Index of Growth Entrepreneurship
Focuses on how much U.S. entrepreneurial businesses are growing.

Social Media Marketing

Working the Crowd: Social Media Marketing for Business by Eileen Brown
Call Number: e-book
Marketing Performance: 10 Simple Rules to Navigate Today's Complex Marketing Analytics Space by Bauer, Thomas
Call Number: ebook

DemographicsNOW tutorial

Internet Sources for Market Research/Consumer Behavior

American Customer Satisfaction Index (ACSI)
Includes customer satisfaction benchmark statistics by industry, company and, to a limited degree, brands; annual reports, news, more.
Census Business Builder-Small Business Edition
Use CBB to create customized demographic and economic reports to supplement business and identify potential markets.
City-Data.com
A free source for statistics, demographics, economics, housing, employment, even weather.
Consumer Expenditure Survey
Information on the buying habits of American consumers, including data on expenditures, income, family unit characteristics.
Florida Department of Economic Development--Workforce Statistics
Florida Statistical Abstract
Includes links to Consumer Sentiment reports and state population studies.
U.S. Census-QuickFacts
Quick access to selected census statistics that can be downloaded into an EXCEL spreadsheet.

Consumer Behavior

Library Print and eBook Resources

Consumer Behavior 2019-2020
Call Number: e-book

New Strategist publications

This list is representative of the New Strategist publications that the library owns. Try a keyword search, using the phrase "new strategist" to see a complete list of the titles from this publisher. Some titles listed here as ebooks may also be available in print format.

Best Customers: Demographics of Consumer Demand by New Strategist Publication
Call Number: e-book
Racial and Ethnic Diversity by New Strategist Press
Call Number: ebook
Also available in e-book format
The Millennials by New Strategist Press Editors (Prepared for Publication by)
Call Number: ebook

Entrepreneurship and Venture Creation