University Library: Entrepreneurship and Venture Creation: Consumer Behavior and Market Research

Consumer Behavior and Market Research- Databases

These databases can be used to describe and locate potential markets and customers.

AtoZdatabases This link opens in a new window Contains residential, business, medical professional, and jobs listings from the entire United States. Customized searching capabilities and unique databases allow users to create targeted lists of businesses or individuals that can be used for market studies, job searches, and more.
DemographicsNow (Gale) This link opens in a new window Provides comprehensive commercial and residential information for users to assess business viability, analyze population trends, identify potential customers, and more. Create and download customized reports based on geography.
Mintel Reports This link opens in a new window Provides access to U.S. market intelligence, segmentation, and forecasts in report format.
Statista This link opens in a new window Statista delivers statistical information on topics including economics, media, politics, and much more in various formats?spreadsheets, documents, graphs, charts, infographics.

American Customer Satisfaction Index (ACSI)
Includes customer satisfaction benchmark statistics by industry, company and, to a limited degree, brands; annual reports, news, more.
Census Business Builder-Small Business Edition
Use CBB to create customized demographic and economic reports to supplement business and identify potential markets.
City-Data.com
A free source for statistics, demographics, economics, housing, employment, even weather.
Consumer Expenditure Survey
Information on the buying habits of American consumers, including data on expenditures, income, family unit characteristics.
Florida Department of Economic Development--Workforce Statistics
Florida Statistical Abstract
Includes links to Consumer Sentiment reports and state population studies.
U.S. Census-QuickFacts
Quick access to selected census statistics that can be downloaded into an EXCEL spreadsheet.