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Company and Industry Research

Library business resources for company and industry research

Resources for Company Analysis

Click here for business databases. 

Information type Try these Databases
Company history (business activity description, chronology, key facts)

Business Insights: Essentials
Business Source Ultimate
Mergent Online

Financial Information (publicly traded companies)

Mergent Online 

PESTEL analysis - this analysis examines uses the following criteria to examine a company's external environment, often in an international context, although it can be used domestically.

  • Political
  • Economic
  • Social
  • Technological
  • Environmental
  • Legal

ABI/Inform Collection
Business Source Ultimate (Country report)
Statista (Country report)
eCommerceDB (Country report)

Porter's 5 Forces- looks at the forces listed to determine the level of competition within an industry and its potential profitability.

  • Competitive rivalry within an industry
  • Threat of new entrants
  • Threat of substitute products
  • Bargaining power of suppliers
  • Bargaining power of customers

ABI/Inform Collection
Business Source Ultimate
Mergent Online
Statista (Industry report)

SWOT analysis -  A framework for analyzing the environment in which a firm is operating. Opportunities and threats are usually found in the external environment, whereas strengths and weaknesses usually exist within the firm (New Penguin Dictionary, Credo Reference).

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Business Source Ultimate (company profiles)
Business Insights: Essentials


This page was adapted with permission from Ann Agee, San Jose State University, 2022