Click here for business databases.
| Information type | Try these Databases |
| Company history (business activity description, chronology, key facts) |
Business Insights: Essentials |
| Financial Information (publicly traded companies) |
Mergent Online |
|
PESTEL analysis - this analysis examines uses the following criteria to examine a company's external environment, often in an international context, although it can be used domestically.
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ABI/Inform Collection |
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Porter's 5 Forces- looks at the forces listed to determine the level of competition within an industry and its potential profitability.
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ABI/Inform Collection |
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SWOT analysis - A framework for analyzing the environment in which a firm is operating. Opportunities and threats are usually found in the external environment, whereas strengths and weaknesses usually exist within the firm (New Penguin Dictionary, Credo Reference).
|
Business Source Ultimate (company profiles) Business Insights: Essentials |
This page was adapted with permission from Ann Agee, San Jose State University, 2022
