Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

International Marketing

Library resources for Marketing research

Locating Market Research articles in a Database

Try searching these databases for marketing information:

Some terms that might be useful:

market segmentation
consumer behavior
target market
purchasing power
consumer spending

AND/OR  -  adding more terms will further define your search, but remember, the more precise your search, the fewer results

age groups
generation X
generation Y
generation Z
baby boomer



The use of quotation marks ("") in a search ("market segmentation", for example) tells the database to search the exact phrase.

The use of the asterisk (*) in a search (market*, for example) tells the database to search for variations of the word - market, marketing, markets.


Country Profiles

Library Databases where you will find country profiles:

  • Search ABI/Inform Complete or Business Source Ultimate; pair your country with the word report.  Your results will include several reports types (risk report, country industry report).
  • In Mergent Online, look for the Country Profile box on the lower right side of the search box.
  • In Statista, simply enter your country's name in the search box.

​You may also want to look at other business databases.

Internet Sources for country profiles:

International Trade Sources

Internet Sources for Trade Information:

Doing Business in...