Try searching these databases for marketing information:
Some terms that might be useful:
market segmentation
consumer behavior
target market
purchasing power
consumer spending
AND/OR - adding more terms will further define your search, but remember, the more precise your search, the fewer results
age groups
generation X
generation Y
generation Z
baby boomer
generation
AND/OR
culture
lifestyle
social
The use of quotation marks ("") in a search ("market segmentation", for example) tells the database to search the exact phrase.
The use of the asterisk (*) in a search (market*, for example) tells the database to search for variations of the word - market, marketing, markets.
