University Library: Public Relations: Demographics/Market Research

Library Databases

AtoZdatabases This link opens in a new window
Contains residential, business, medical professional, and jobs listings from the entire United States. Customized searching capabilities and unique databases allow users to create targeted lists of businesses or individuals that can be used for market studies, job searches, and more.
DemographicsNow (Gale) This link opens in a new window
Provides comprehensive commercial and residential information for users to assess business viability, analyze population trends, identify potential customers, and more. Create and download customized reports based on geography.
IBISWorld This link opens in a new window
Search four databases within IBISWorld. Industry Market Research Reports provide strategic insight and analysis on over 700 industries in the United States as categorized by the North American Industry Classification System (NAICS). The Industry Risk Ratings measure and predict short-term financial risk for each U.S. industry. The Business Environment Reports provide an understanding of the key drivers and influencing factors of industry performance. The iExpert reports provide a summary of the key data discussed in the longer reports of each industry.
SRDS Media Solutions This link opens in a new window
Includes descriptions of and advertising rates for print and broadcast publications and media outlets covering business publications, consumer magazines, international media and newspapers.
Statista This link opens in a new window
Statista delivers statistical information on topics including economics, media, politics, and much more in various formats?spreadsheets, documents, graphs, charts, infographics.

Websites for Demographic Research

CDC Vital Statistics of the U.S.
Statistics for births, deaths, life expectancy, and health reports.
Social Security Administration
Data includes information about Supplemental Security Income (SSI).
U.S. Bureau of Labor Statistics
Collects and analyzes labor statistics including employment, payroll, consumer price index (CPI), and more.
U.S. Census Bureau
The most comprehensive demographic survey in the nation is the U.S. Census. Get data from the Census and many other measures of demographics at the Census Bureau's website.
USA Facts
Easily understood facts and graphs based on publicly available government data sources and compiled by a non-partisan, not-for-profit initiative.

Sources for Opinion Research and Surveys

Gallup Polls
Gallup delivers analytics and advice on topics such as workplace, customers, education, entrepreneurship, and global analysis.
NORC at the University of Chicago
An independent research institution that delivers data and analysis in the areas of economics, education, global development, health, and society.
Pew Research Center
A nonpartisan fact tank that conducts public opinion polling, demographic research, content analysis, and other data-driven social science research.
Roper Center for Public Opinion Research
Located at Cornell University, the Roper Center is a leading archive of social science data, specializing in data from public opinion surveys. Data ranges from the 1930s to the present.
UIC Survey Research Laboratory
Establishes in 1964, SRL is a division of the University of Illinois at Chicago's College of Urban Planning and Public Affairs and provides survey research services. SRL engages in work in the following areas, as well as many others: climate surveys, focus groups, survey design and ethics, and urban research.

Public Relations

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Library Databases

Websites for Demographic Research

Sources for Opinion Research and Surveys

Florida Gulf Coast University Library