Resort & Hospitality Strategic Management

From the Library homepage, click Search in the black ribbon.

Below is the Database Directory. There are several ways to access any database:

1. If you know the database name, type it in the search box and click Go.
2. Search by Subject.  Click the All Subjects down menu for the complete list of subject options.

DemographicsNOW Help 

Under the Help link, find a couple of useful resources including the Demographic Reports Guide, which describes the types of reports you can generate from the database.  The Mosaic USA Group and Type reports describe the people who are likely to participate in the activities or use the products you plan to offer/sell/produce.

Choose Geography

1. Click Options to see the drop down menu.
2. Select Geography List

Choose a Geography 

Choosing Places allows the users to select by state.  Remember, for Comparison or Ranking reports, you will need to select a minimum of two cities.  The maximum number of cities you may include is sixteen (16).

Select a Report Type and Select a Report Name

1. Report Type options:

• ​Summary - delivers information on a single geographic location
• Rank - sorts geographies based on a single variable from high to low
• Comparison - compares multiple geographic areas (2 to 16) by the variables in the report.

Select a Report.  Scroll to the drop down menu and select a report.  Refer to the Demographic Reports Guide  (in the Handouts box) for a complete list of reports along with their descriptions.

Run and Download Reports