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Business Strategy

Demographics - Library Databases

DemographicsNow (Gale) This link opens in a new window
Mintel Reports This link opens in a new window
Provides access to U.S. market intelligence, segmentation, and forecasts in report format.
SRDS Media Solutions This link opens in a new window
Statista This link opens in a new window

Internet Sources for market research

Consumer Expenditure Survey
Information on the buying habits of American consumers, including data on expenditures, income, family unit characteristics.
Florida Statistical Abstract
Includes links to Consumer Sentiment reports and state population studies.

Market Share Reporter

Market Share Reporter (MSR) - Access this title online using the Business Insights: Essentials database.

Florida Gulf Coast University Library

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