University Library: Marketing: Market Research

Market Segmentation and Consumer Behavior Databases

AtoZdatabases This link opens in a new window
DemographicsNow (Gale) This link opens in a new window
Mintel Reports This link opens in a new window
SRDS Media Solutions This link opens in a new window

New Strategist Publications-Consumer Behavior

This short list is representative of New Strategist titles available from the library. Try a keyword search using the phrase "new strategist" to see a complete list of titles from this publisher.

American Buyers by New Strategist Press Editors
Call Number: HC110.C6 A54 2014 (Reference collection)
Best Customers by New Strategist Press Editors
Call Number: HC110. C6 B47 (Reference collection)
The Millennials by New Strategist Press Editors
Call Number: e-book

Market Share Print Resources

Internet Sources for market research

Consumer Expenditure Survey
Information on the buying habits of American consumers, including data on expenditures, income, family unit characteristics.
Florida Statistical Abstract
Includes links to Consumer Sentiment reports and state population studies.
Retail insight Center
Uses government data from BLS and US Census to create reports and charts illustrating consumer behavior.
U.S. Census-QuickFacts
Quick access to selected census statistics that can be downloaded into an EXCEL spreadsheet.
eMarketer
Most content here is subscription base, however, articles and report summaries are freely available.

Social Media Marketing

Gale Business Insights Handbook of Social Media Marketing by Gale Editor (Editor)
Call Number: e-book
Working the Crowd: Social Media Marketing for Business by Eileen Brown
Call Number: e-book

Marketing

Market Segmentation and Consumer Behavior Databases

New Strategist Publications-Consumer Behavior

Market Share Print Resources

Internet Sources for market research

Social Media Marketing

Florida Gulf Coast University Library

FLORIDA GULF COAST UNIVERSITY