University Library: Marketing: Market Research

Market Segmentation and Consumer Behavior Databases

Consumer Expenditure Survey
Information on the buying habits of American consumers, including data on expenditures, income, family unit characteristics.
Florida Statistical Abstract
Includes links to Consumer Sentiment reports and state population studies.
Retail insight Center
Uses government data from BLS and US Census to create reports and charts illustrating consumer behavior.
U.S. Census-QuickFacts
Quick access to selected census statistics that can be downloaded into an EXCEL spreadsheet.
eMarketer
Most content here is subscription base, however, articles and report summaries are freely available.