Marketing

Identifying the best database for your search depends on the type of information you are looking for.  For the entire list of business databases, click here.  But try these first:

Articles

Company profiles

Industry reports

Database providers continuously strive to streamline the research process, so  don't forget to check the Help links.  Consider these steps for creating a list of relevant words and terms:
 

• Try to state your information need in a sentence, question, or phrase and identify the key terms. 

 What impact does advertising have on children’s diets? 

• Think of other words that could describe your topic.  Information found in encyclopedias, for example, would be helpful.   Search the Library catalog for your topic and encyclopedias (i.e. ethics AND encyclopedias). You could also consult a thesaurus.

• Use Boolean operators (AND, OR) to combine synonymous terms: