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Pseudoscience "is a term applied to a field of inquiry by critics claiming that it is a pretended or spurious science because it does not meet established standards. The term is reserved for fields that claim to be a science, that make claims about the world and give explanations of natural processes. Statements of personal values or beliefs are neither scientific nor pseudoscientific, nor are works of art or literature."
Source: New Dictionary of the History of Ideas, 2005