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Marketing

Library resources for marketing research

Find Articles in the Library - a short tutorial

Where to find it - Marketing

Identifying the best database for your search may depend on what type of information you are looking for.  The image below includes examples of where to find specific information.  Click the link below to see the full document.

General tips for identifying search terms

Database providers continuously strive to streamline the research process, so  don't forget to check the Help links.  Consider these steps for creating a list of relevant words and terms:
 

  • Try to state your information need in a sentence, question, or phrase and identify the key terms. 

 What impact does advertising have on children’s diets

  • Think of other words that could describe your topic.  Information found in encyclopedias, for example, would be helpful.   Search the Library catalog for your topic and encyclopedias (i.e. ethics AND encyclopedias). You could also consult a thesaurus.

 

advertising marketing
childrens adolescents
impact effect
diets food choices
  • Use Boolean operators (AND, OR) to combine synonymous terms:

 

  advertising OR marketing
AND childrens OR adolescents
AND impact OR effect
AND diets OR food choices