Marketing

Identifying the best database for your search may depend on what type of information you are looking for.  The image below includes examples of where to find specific information.  Click the link below to see the full document.

Database providers continuously strive to streamline the research process, so  don't forget to check the Help links.  Consider these steps for creating a list of relevant words and terms:
 

• Try to state your information need in a sentence, question, or phrase and identify the key terms. 

 What impact does advertising have on children’s diets? 

• Think of other words that could describe your topic.  Information found in encyclopedias, for example, would be helpful.   Search the Library catalog for your topic and encyclopedias (i.e. ethics AND encyclopedias). You could also consult a thesaurus.

• Use Boolean operators (AND, OR) to combine synonymous terms: